Thanksgiving Bullied by Christmas and Halloween

Why is it that Christmas has to be a big bully and walk all over Thanksgiving?
“Hey everybody, look at me!  I’m Christmas!  Go buy stuff for everyone you know!  Thanksgiving?  Huh?  When is that?!”
Well I for one have had enough.  Christmas-themed items being sold in October.  Decorations going up in November.  Stop the madness.  Thanksgiving is a [...]

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Get Inspired

If you have not heard of this website, it is definitely worth adding to your Reader:
 
http://feeds.feedburner.com/springwise
 
Springwise.com scans the globe for smart new business ideas, delivering instant inspiration, each idea is reported on the site under the a number of  ‘idea databases’ such as Automotive, Eco, Lifestyle, and the list goes on…it’s really great!
 

“Springwise [...]

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Social Media – Unraveling the Mystery

The idea of being able to use social media as a marketing tool is fairly new to the corporate world. In recent weeks, I have noticed the words ’social media’ in more articles and seminar topics than ever before. An even newer idea is monitoring and measuring your social media efforts. I’ve been hearing so much [...]

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More from Inside the US Auto Industry

Adding onto my post from yesterday, if you’re interested in learning more from GM and Chrysler, they’ve each also created websites that speak to the “bailout” situation.  For GM information, visit GMFactsandFiction.com.  For Chrysler information, visit GrabDemocracybytheHorns.com.
Both of these sites are fairly simple in terms of technology, but efficiently convey information and give people the [...]

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From Inside the US Auto Industry

If you work in auto industry marketing or communications and you haven’t heard of Scott Monty, then I suggest you run, not walk, to his blog:  The Social Media Marketing Blog because he’s single handedly breaking all kinds of new ground in the effective use of social media within this industry.  Be sure to link to his Twitter [...]

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No More Bad “On Hold” Music

More and more companies are making it easier for customers to get answers to their questions without having to call and wait on hold for long periods of time. Live chat has to be the most convenient, least frustrating answer to the age-old problem of customer service. Some sites let you type in a question, then, depending [...]

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Check Your Source

The Internet, blogs, enews are no doubt wonderful tools, but with the desire for real time news and immediate updates – we need to slow down just a tiny bit.   It’s our responsibility to make sure the news we are receiving (or distributing) is correct news, not just news for the sake of reporting on [...]

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Did You Know?

I got this forward the other day that had a link to a video called, “Did you know.”  It gives insight into what is going on around the world, how far technology has come and how much people are using technology -astounding rates, especially for younger generations.  Check it out and let me know what [...]

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Helping out our Buddies

Our good friends over at The Buddy Group contacted us on behalf of their client DTS searching for a vehicle to use in their upcoming campaign.  After a little running around we turned up a stunning 2009 Rimini Red Range Rover and delivered it to them for the shoot, which they’ve just posted a great blog about [...]

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Marketing Defined (in a way others can understand)

I don’t know about you, but my parents can never seem to grasp what I do as a PR person.   Everytime they see a Jaguar or Land Rover ad come on it’s, “look honey – you’re ad.  You’re so talented.”  At first I tried to correct them and explain the difference between the marketing practices, [...]

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