Brilliant Marketing Analysis of the Election

Seth Godin, a brilliant marketer and author of several marketing and business related books, posted this blog today on Marketing Lessons from the US Elections.  It a great analysis of what works and what doesn’t in marketing and puts definition to the things we intrinsically know but find sometimes hard to explain.
My favorite part of his blog?  [...]

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Change? Is it really possible?

 
I woke up this morning excited for election day.  Yes, I’ve read and heard all of the cynical comments, “nothing will change,” “my vote doesn’t count,” etc. but yet I feel happy and optimistic today.  I think it’s a part of me that’s hard wired to believe that there really can be something better and [...]

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