I know, I know. Another article about phones but I came across this really cool article and had to share. Autoblog.com has an article about Ferrari and their special edition phone.
I think this is AWESOME. Honestly, if I spent that much money on a Ferrari, I think I’d want a limited edition phone. But even if I didn’t buy a $300,000 exotic car – if I bought a 2000 Honda Civic, or a new LED light bulb, what if I got something with it?
Maybe there’s a new water recycling service and its going to raise the cost of my utilities by $20 a month. That’s a lot of money. But what if I got something in return? What if i got an online subscription to treehugger.com if I was interested? (Free) What if my city was recognized as a leader in water conservation? (cool) What if everyone got a new LED light bulb since their city is now environmentally conscious? ($) OR – what if there was a survey sent out, and everyone that responded – a tree would be planted in a part of the city. If my bill was going up on utilities, or anything for that matter, and money is tight, a free anything – even just some recognition - would be AWESOME.
Whatever it may be, people want to know they’re getting value for their investment – trust me, they would appreciate it.
