Great initiative by Hyundai Motor America popped up in the news this week.
The Hyundai Assurance Program offers financing forgiveness. If you purchase a Hyundai and lose your job within one year, you can give it back along with your loan obligation. There are parameters to the program of course, but seems to be a nice safety net for buyers.
This is a great way to boost consumer support for a company that is taking a wobbly economy into consideration and hopefully boosts sales in the process.
This links to a story that Peter Valdes-Dapena wrote on CNNMoney.com:
