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Archive for the ‘Cool Ideas’ Category

Culture eats Strategy for Lunch

Posted in Cool Ideas, Rebecca's Posts, tagged , , , , , on October 29, 2008 | 1 Comment »

At the PRSA 2008 National Conference, I heard that statement during a workshop I attended entitled “There’s Change…and then there’s BIG Change”* put on by  Kathy Lewton, Steve Seekins and Ken Trester of Lewton, Seekins and Trester.  These are some really, really smart Healthcare PR people. 
What?  We don’t do healthcare PR?  True enough.  However, I’m a [...]

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Got a question for a CEO? Just ask!

Posted in Cool Ideas, tagged , , , , on October 28, 2008 | Leave a Comment »

I was just reading a post on AutoBlogGreen regarding a digital comms strategy being used by Zap, makers of this pretty cool lookin’ green vehicle:
They’re using online crowdsourcing to allow anyone to post a question to the CEO online.  The questions will be then be voted on by fans and the top ones answered.  Check [...]

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