You’ve got to stand for something…

…or you’ll fall for anything. 
You’ve got to be your own man, not a puppet on a string. 
Never compromise what’s right and uphold your family name
You’ve got to stand for something or you’ll fall for anything.
The words of a country song by Aaron Tippin that I listened to in high school (yes, I’m THAT old!) but [...]

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Brilliant Marketing Analysis of the Election

Seth Godin, a brilliant marketer and author of several marketing and business related books, posted this blog today on Marketing Lessons from the US Elections.  It a great analysis of what works and what doesn’t in marketing and puts definition to the things we intrinsically know but find sometimes hard to explain.
My favorite part of his blog?  [...]

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Would you be mine? Could you be mine?

…Won’t you be my neighbor?
Now you’ll be signing it all day, I know…sorry!  As a kid, I love Mr. Rodgers.  His cool, calm manner and the stability of his consistent changing of the shoes and donning of the cardigan sweater always somehow made me feel safe.  The world wasn’t going to change and as long [...]

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From Voyeur to Participant. Digitally speaking, that is.

I guess it’s about time I started really getting into the world of online communications since I’ve been flirting around the edges of it long enough.  First though, I have to make a confession, the launch into ENGAGING online was more selfish than the altruistic “let’s take ASG to the next level” than it probably [...]

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